FRANKFORT, Ky. — Kentucky loves to welcome visitors. Governor Andy Beshear and Secretary of the Tourism, Arts, and Heritage Council, Mike Berry, unveiled the 2020 Visitor’s Guide featuring Kentucky native J.D. Shelburne.
The visitor’s guide is the main promotional piece for state tourism. 400,000 copies will be printed and distributed worldwide to help bring visitors to the commonwealth. The guide highlights travel tips, stories, and regional highlights. It also focuses heavily on the main pillars of Kentucky tourism:
“Tourism and hospitality create and support thousands of jobs and help to grow our economy across the Commonwealth,” said Gov. Andy Beshear. “Our new visitor’s guide is our invitation to everyone to come to Kentucky and spend time enjoying our breathtaking state and national parks, adventure tourism, culinary and music scenes, the world’s best horses and bourbon and so much more. As we grow tourism, we will focus on increasing wages for our Kentucky families working in the industry.”
Shelburne who hails from Taylorsville helped kick off what the state is calling the “Year of Music,” by performing “My Old Kentucky Home” and a new song he wrote called “Straight From Kentucky.”
“As a native of Kentucky, words can’t describe how honored and humbled I am to be selected for the cover of Kentucky’s Official Visitor’s Guide,” said Shelburne. “Growing up on my family’s farm, my love of this land stems from the values they instilled in me: a strong work ethic, a love of family, and having a passion for what you do. I have been fortunate enough to be a part of many milestones throughout my career, and this is certainly one of my proudest moments.”
Berry formerly of the Kentucky Derby Festival, says Shelburne is the perfect partner for the “Year in Music.”
“Music plays such a vital part in our state’s history that it is only fitting we highlight the Year of Music and feature many Kentucky artists, including J.D. Shelburne, in this year’s Visitor’s Guide,” said Mike Berry, Secretary of the Tourism, Arts and Heritage Cabinet. “The passion J.D. has for Kentucky is infectious and we are thrilled to have him as our partner in celebrating music across the Commonwealth!”
In addition to appearing on the cover, Shelburne and several other Kentucky musicians will be featured in a new digital and social media series by the Department of Tourism called “Sound Travels.” It premiers in May.