Breaking Gender Barriers by Building

LOUISVILLE, Ky. — Empowering women can require some heavy lifting, quite literally, according to tradeswoman Racheal Butrum. She founded the Louisville-based company ‘Girl Power Construction & Remodeling,’ and hopes to break gender barriers by building and taking-on tough jobs. 

Butrum is a hands-on professional, who began the company about two years ago. While she may occasionally get a strange look while on a job, perhaps because of her gender, Butrum says her clients are pleased with the skill she and her employee bring to the job. 

She’s motivated to pave the way for more women to go into construction, in a field where it’s rare.

“I think that’s in part due to a lack of skill, and in part lack of confidence, and I would like to change that,” Butrum says. “I feel very [strongly] about empowering people that need the extra hand up,” she adds. 

Butrum employs only one other worker, another young woman, to “keep the overhead low” for now. She hopes to eventually be able to take on more employees. Her inspiration is a real-life Rosie the Riveter, which is the mascot she proudly drives around on her pink-wrapped pickup truck. 

She explains, her grandmother went to work during World War II. “She was a big inspiration to me because, at 19, she went to work at a war factory, and that was when women didn’t work…and she was about 5’1”! Butrum laughs. 

Her word of advice to aspiring women construction workers: “don’t be afraid to go out and do it!”