Tips for Drinking Responsibly During the Coronavirus Pandemic

KENTUCKY — As most of the world remains self-quarantined many are finding ways to stay connected through “virtual happy hours.”

But, it’s important to do so in a responsible way.

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer and shared these 8 tips on how to drink in moderation.

  1. Mix it up. While we are physically distancing, plan some fun activities that don’t center around alcohol. For example, have fun playing games with your family or roommates; use online apps to draw, play word games or even do a virtual karaoke with your friends.
  2. Hydrate. Make sure to drink plenty of water and space your cocktails with soft drinks or juice.
  3. It’s the amount of alcohol you drink, not what you drink. Remember that the alcohol in beer, wine, and spirits affects you in the same way.
  4. Food. Don’t drink on an empty stomach! Eating can help slow the absorption of alcohol.
  5. Plan your drinks. Decide how much you will drink before starting a virtual happy hour and share that with your friends & family – it will help you stick to your plan! Or even choose a mocktail. 
  6. Variety is key. In addition to water, you can explore a range of beverages including non and low-alcoholic alternatives, like Seedlip, Smirnoff Spiked Sparkling Seltzer, Ketel One Botanicals or Smirnoff Zero Sugar. 
  7. Prepare cocktails using a jigger. Make sure you are using standard drink measures – remember, standard serves are 1.5 ounce of spirits, 12 ounces of beer and 5 ounces of wine.
  8. No topping off. Help your family or roommates keep track of their drinks by letting them finish instead of topping them off.

“The National Institute on Alcohol Abuse and Alcoholism has set the standard for what a standard drink is. For women and men it varies, for women, it’s one drink per day, or seven drinks per week. And for men, it’s 14 drinks per week or two drinks. All those steps are great drinking in moderation, but it’s also important to make sure that you know how much you’re drinking. So tracking your drinks, understanding that alcohol is alcohol, so it doesn’t matter if you have a standard beer which is 12 ounces, a standard spirit which is 1.5 ounces or a glass of wine at five ounces, it all contains the same amount of alcohol.” explains Dr. Danielle Marlene Robinson, Director, Alcohol Policy and Reputation Management at Diageo

Other facts about alcohol:

  • Mixing alcohols doesn’t get you drunk more quickly. Alcohol is alcohol and the effects are determined by how much alcohol you drink. 
  • Women feel the effects of alcohol more than men. The liver processes alcohol via an enzyme called alcohol dehydrogenase or ADH. Women have less of the ADH enzyme in their bodies.
  • It takes one hour for your liver to process one standard drink. 
  • It only takes five minutes from the time of consumption to reach your brain with immediate effects appearing in ten minutes.

To raise awareness for moderation and responsible virtual celebrations while at home, Diageo also has a DRINKiQ quiz to educate people on alcohol and its effects.